Hand-built wheels and parts at shop pricing
We hand-build 2,800 to 4,000 custom wheels a year in Cumming, Georgia. A ProWheelBuilder wholesale account gives your shop wholesale pricing on the rims, hubs, spokes and custom builds you sell, so you can offer custom wheels without lacing every one yourself.
Apply for a wholesale account What's required
Who qualifies
- An established bike business. A bike shop, an independent or mobile mechanic, a race team or club, or a frame builder.
- A business address. Where your business operates and where we ship your orders.
- A resale certificate or tax ID. Shops and mechanics, send your resale certificate or state tax ID. Teams and clubs can apply with your organization's name and website.
- An approved account. Apply below, create your ProWheelBuilder account (we fill it in for you), and we approve every account by hand.
- No minimum order. Order one wheel or fifty.
- Pay at checkout. Wholesale orders check out like any other order. There are no invoices or credit terms to set up.
What a wholesale account gets you
Wholesale pricing on parts
Rims, hubs, spokes and nipples at your wholesale price, every time you're signed in.
Wholesale pricing on custom builds
Design any wheel in our Custom Wheel Program and the parts are priced at your wholesale rate.
Custom wheels without the bench time
Sell hand-built wheels to your customers and let us do the lacing, tensioning and truing.
Lacing for your customers' parts
Customer has a rim or hub they love? Choose "Supply my own" in the builder, ship it to us, and we lace it into a new wheel.
The brands riders ask for
DT Swiss, Industry Nine, Chris King, White Industries, Velocity, Hope and many more, from road to fat bike.
Built right in Cumming, GA
Two builders with more than 40 years of combined experience. Every spoke is sized to fully engage the nipple head, and every order is reviewed by hand.
A ship date before you order
Every custom build shows a best-effort estimated ship date in the builder and cart. Order today and we make every effort to ship by the date in your cart.
Real people to talk to
US-based support from the builders themselves, by email or text. We also repair and rebuild wheels.
Sign in and your price is everywhere
No codes, no separate catalog
Once you're approved, we move your account into our wholesale group. Sign in and wholesale prices show on product pages, in the Custom Wheel Program and in the cart.
See your margin at a glance
Retail is shown struck through next to your price, like $618.00 your price, and a WHOLESALE tag under the header tells you you're signed in.
Set product by product
The discount varies by brand and product. Most of the catalog is included; a few brands and some add-on options are priced at retail. What you see in the cart is what you pay.
Apply for a wholesale account
Tell us about your shop
Fill in the application below with your business details and your resale certificate or tax ID.
Create your account
New to ProWheelBuilder? After you apply we take you to account sign-up with your details already filled in. Just choose a password. Already have an account? Use the same email on the application.
We review it by hand
We read every application and reply by email. Once you're approved, sign in and your wholesale pricing is on.
Need wheels by a firm date? Contact us before you order. Questions first? Email info@prowheelbuilder.com, or text 470-253-0929 or leave a voicemail.