ROLF PRIMA ARES3 RIM BRAKE WHEELSET

How Rolf Prima tests its wheels

Rolf Prima builds every complete wheelset by hand at its facility in Eugene, Oregon. The company states that all orders are built by hand there by its own builders, and describes its process as building each wheel three times with two stress cycles in the build to seat and stretch all components. Rolf Prima says hand building lets it hit uniform spoke tensions that machine building cannot match, and that its design allows higher and more targeted spoke tension than a traditionally laced wheel, which it credits with increasing stiffness and improving spoke durability by decreasing the load cycle on each spoke.

The defining feature of a Rolf Prima wheel is Paired Spoke Technology, introduced in 1997. Bringing the spokes to the rim in pairs neutralizes the left and right outward pulling forces, which Rolf Prima says allows it to build true wheels on lighter rims with fewer spokes. Fewer spokes and lighter rims are the basis of the brand's aerodynamic and weight claims. The wheel systems combine paired spokes with the Delta rim profile, internal nipples, and patented details including the Jacketed Nipple, Self-Aligning Nipple, Differential Flange Diameter and Dish Reducing Design. Rolf Prima cites eleven patents behind its technology.

Rolf Prima runs an in-house engineering and testing lab and states it uses the ISO 4210 standard as a base starting point but considers it not tough enough, so it applies its own in-house standards. Published test capabilities include an in-house drum fatigue tester it calls the Thrasher, which compresses years of riding into days; an impact test using a weight calibrated steel anvil that exceeds the UCI 40 joule requirement, striking at spokes, between spokes and at the valve hole; lateral and radial stiffness measurement of rims alone and complete wheels; brake energy, distance and temperature testing developed for carbon clinchers; wind tunnel evaluation; and field testing by sponsored athletes. The Certainty page cites over 10,000 hours of lab testing to above industry standards.

On racing eligibility, Rolf Prima explains that UCI approval only matters for mass start UCI road races, UCI cyclocross and draft legal ITU triathlon. Its standard wheels (Aspin and the Elan family) do not require approval, while most of its deeper or lower spoke count models are non standard and are listed on the UCI approval registry. Rolf Prima does not publish a fixed rider weight limit; it says every wheel has limits that involve riding style and road conditions as well as weight, and directs heavier or more aggressive riders toward stiffer models such as Vigor, Echelon or Ares6. All road wheels can be set up tubeless with the brand's tubeless kit, and adventure, cyclocross and mountain models ship tubeless ready with tape and valves installed.

Rolf Prima backs its wheels with the Certainty program: a five year warranty against defects in materials and workmanship for the original owner, lifetime crash replacement at a discount for registered wheels, a 30 day trade out or return window in the USA, replacement parts availability for any Rolf Prima wheel regardless of age, and stated service response times of same day to 24 hours on calls and email with service work resolved within three days of receipt.

Rolf Prima's videos

From Rolf Prima

Warranty and certifications

• Limited warranty — Five years from original retail purchase against defects in materials and workmanship (2016 and newer wheels), original owner, non transferable; decals and bearings two years (source)
• Certainty program — Five year warranty, lifetime crash replacement, 30 day trade out or return in the USA, replacement parts for any Rolf Prima wheel regardless of age, same day to 24 hour service replies, service work resolved within three days of receipt (source)
• Crash replacement — Lifetime crash repair or replacement discount for the original owner; wheels must be registered within 30 days of purchase; proof of purchase and serial numbers required; freight not covered (source)
• UCI approval — Non standard models (rims taller than 25 mm, fewer than 16 spokes) are listed on the UCI approval registry; Aspin and Elan are standard wheels that need no approval (source)
• Test standards — ISO 4210 used as the base with tougher in-house standards; impact test exceeds the UCI 40 J requirement; in-house drum fatigue, stiffness, brake and wind tunnel testing (source)
• Hand built in USA — All wheels hand built in Eugene, Oregon; each wheel built three times with two stress cycles; eleven patents (source)

Sources on Rolf Prima's site:

• Rolf Prima: Testing
• Rolf Prima: Paired Spoke Technology
• Rolf Prima: Our Technology
• Rolf Prima: Certainty Program
• Rolf Prima: Warranty
• Rolf Prima: FAQ (UCI, rider weight, build process)

Everything in this section is published by Rolf Prima. ProWheelBuilder is the seller, not the tester, and the wheel reaches you as the maker builds it.