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White Industries Hubs Custom Hand Built Wheels

Custom wheel built by ProWheelBuilder: White Industries ENO Ecc MI5 Polished hubs, DT Rr585 Black rims

Custom White Industries Hub Wheels, Built by Hand

Pick a White Industries hub, choose your rim, spokes and color, and we lace and true the wheel ourselves, one at a time, in our Georgia shop.

Build your custom White Industries wheel for:

From our truing stand

White Industries wheels we’ve built

Every one of these was laced and trued in our shop.

Custom wheel: White Industries ENO Ecc MI5 Polished hubs, DT Rr585 Black rims, Sapim Leader Silver spokes
White Industries ENO Ecc MI5 Polished hubsDT Rr585 Black rims · Sapim Leader Silver spokes
Custom wheel: White Industries Track Polished hubs, Velo Orange Polished rims, Sapim Leader spokes
White Industries Track Polished hubsVelo Orange Polished rims · Sapim Leader spokes
Custom wheel: White Industries T11 Blue hubs, Reynolds Assault 2014 Black rims, Sapim CX-Ray Black spokes
White Industries T11 Blue hubsReynolds Assault 2014 Black rims · Sapim CX-Ray Black spokes
Custom wheel: White Industries Mi6 Polished hubs, WTB I25 Black rims, Sapim Leader Silver spokes
White Industries Mi6 Polished hubsWTB I25 Black rims · Sapim Leader Silver spokes
Custom wheel: White Industries T11 Polished hubs, Stan's Alpha 340 Black rims, Sapim CX-Ray Black spokes
White Industries T11 Polished hubsStan's Alpha 340 Black rims · Sapim CX-Ray Black spokes
Custom wheel: White Industries T11 Red hubs, H Plus Son Archetype Polished rims, Sapim CX-Ray Silver spokes
White Industries T11 Red hubsH Plus Son Archetype Polished rims · Sapim CX-Ray Silver spokes

Start with the hub

The White Industries hubs we build with

Each card opens the builder with that hub already chosen. Scroll for all 16.

See all White Industries hubs →

How it works

From parts bin to your doorstep

  1. Pick your parts1

    Pick your parts

    Choose a White Industries hub, then the rim, spokes and nipples. The builder only offers parts that fit together.

  2. We measure and prep2

    We measure and prep

    Rim and hub are measured here: real ERD, real flange geometry. Spokes are cut to the length your build needs.

  3. Laced by hand3

    Laced by hand

    One builder laces your wheel on the stand. No machine builds, ever.

  4. Tensioned and trued4

    Tensioned and trued

    Brought up to even tension, stress-relieved, trued round and true, and checked again after it settles.

More about White Industries custom wheels

Specs, pairings and FAQ

Custom hand built wheels with White Industries hubs

White Industries machines its hubs in Petaluma, California. They are serviceable with hand tools and hold their value well enough that relacing an old set into a new rim is routinely worth doing.

We lace White Industries hubs to the rim of your choice and build the wheel by hand in our Georgia shop - tensioned evenly, trued flat and round, and stress-relieved before it ships. Spoke lengths are calculated from the measured flange geometry of your exact hub, not estimated from the model name.

The White Industries hubs we build with

These are J-bend hubs, which take standard J-bend spokes - the widest choice of gauge, color and material, and the easiest to source anywhere in the world if you ever break one far from home.

Axle spacing has to match your frame or fork, and it is the single most common thing people get wrong when ordering a wheel. We build White Industries hubs in 100mm, 120mm, 145mm. If you are unsure what your frame takes, measure the inside faces of the dropouts before you order, or email us and we will work it out with you.

What to pair with a White Industries hub

A wheel is a system: the rim decides the tire and the braking, the hub decides the drivetrain and the axle fit, and the spokes have to suit both. Start from whichever end matters most to you and the configurator will keep the other end compatible.

Popular White Industries hub and rim pairings

Rims our customers build with each White Industries hub, led by the pairings they choose most often in our build records since 2009. Every rim listed is in the builder today in a drilling and brake type that fits; tap a hub to start that build.

Popular rims brands for these builds:

Want to check spoke lengths for a White Industries hub before you order? Our free spoke length calculator has the measured dimensions for it.

White Industries custom wheel questions

Can you build a wheel with a White Industries hub I already own?

Yes. Choose the supply-your-own hub option in the configurator, ship it to us, and we will lace it into a new wheel with new spokes cut to the right length for that exact hub. You pay for the parts you need and the build labor.

Which axle spacing do I need?

Whatever your frame or fork takes - we build White Industries hubs in 100mm, 120mm, 145mm. Measure between the inside faces of your dropouts if you are unsure, or email us and we will work it out from your bike.

Can a White Industries hub be relaced into a new rim later?

Yes, and it is one of the better arguments for a quality hub. When the rim wears out or cracks, send us the wheel and we will build the hub into a new rim with new spokes. Spokes are not reused - they have taken a set at the old rim's dimensions.

How long will my White Industries wheel take?

Build time comes down to parts availability rather than bench time. Your estimated ship date is shown in the configurator before you check out, so you know the date before you pay.

Not sure what to pick? Email info@prowheelbuilder.com (fastest) or leave a voicemail on 470-253-0929 — you will be talking to the people who build the wheels.

Not sure which hub or rim?

Tell the Build Assistant how you ride and what you want to spend, and it ranks complete builds for you.

Open the Build Assistant →

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