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Velocity Rims Custom Hand Built Wheels

Custom hand built wheels with Velocity rims
Velocity extrudes and finishes rims in Grand Rapids, Michigan, with a range that runs from narrow classic road profiles to wide tubeless gravel and touring sections.
We lace Velocity rims to the hub of your choice and build the wheel by hand in our Georgia shop - tensioned evenly, trued flat and round, and stress-relieved before it ships. You pick the hub, spoke gauge and color, nipple material and lacing pattern; we make sure the combination is one that can actually be built.
The Velocity rims we build with
- Velocity rims we build with53
- Wheel sizes27", 700c / 29", 650b / 27.5", 650c, 26", 24" (520), 24", 20" (451), 20"
- Internal width18.0-30.2mm
- Rim depth18-28mm
- Materialaluminum
- Brake typedisc brake and rim brake
- Tire fitmentclincher, tubeless-compatible clincher
Every Velocity rim we build with is aluminum. That is not the budget option so much as the practical one: an aluminum rim can be trued back from an impact that would write off a carbon rim, and it is far easier to justify on a bike that gets ridden in winter.
Internal width is the number that decides your tire. The Velocity rims we carry sit mostly in the 18.0-30.2mm band, and that band is what determines the tire sizes that will take a sensible shape on the rim - too narrow and a big tire rolls on the sidewall, too wide and a small tire is left square and harsh. Tell the configurator what tires you run and it will steer you inside the right band.
Recent Velocity wheel builds
Wheels we have built around Velocity rims. Every one was laced, tensioned and trued by hand to the spec the customer chose.
What to pair with a Velocity rim
A wheel is a system: the rim decides the tire and the braking, the hub decides the drivetrain and the axle fit, and the spokes have to suit both. Start from whichever end matters most to you and the configurator will keep the other end compatible.
We also build with Velocity Hubs, if you want the whole wheel from one maker.
Popular hubs brands for these builds:
- Bitex Hubs
- Boyd Hubs
- Cannondale Hub
- Chris King Hub
- DT Swiss Hubs
- Hope Hubs
- Industry Nine Hubs
- Nextie Hubs
- Onyx Hubs
- Paul Hubs
- Philwood Hubs
- Shimano Hubs
- Son Dynamo Hubs
- Spank Hubs
- Surly Hubs
- Velocity Hubs
- White Industries Hubs
Want to check spoke lengths for a Velocity rim before you order? Our free spoke length calculator has the measured dimensions for it.
Velocity custom wheel questions
Can you build a wheel with a Velocity rim I already own?
Yes. Choose the supply-your-own rim option in the configurator, ship it to us, and we will lace it into a new wheel with new spokes cut to the right length for that exact rim. You pay for the parts you need and the build labor.
What tire width suits a Velocity rim?
The Velocity rims we carry are mostly 18.0-30.2mm internal, which covers most modern tire choices for their intended use. Tell the configurator what you ride and it will keep you in a sensible tire-to-rim ratio rather than leaving you to work it out.
How many spokes should a Velocity wheel have?
It depends on your weight, the terrain and the rim, not on the brand. The configurator recommends a count from your bike type and rider weight, and will not offer a count that cannot be laced to the parts you picked.
How long will my Velocity wheel take?
Build time comes down to parts availability rather than bench time. Your estimated ship date is shown in the configurator before you check out, so you know the date before you pay.
Not sure what to pick? Text or leave a voicemail on 470-253-0929 or email info@prowheelbuilder.com — you will be talking to the people who build the wheels.