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WTB Rims Custom Hand Built Wheels

Custom wheel built by ProWheelBuilder: White Industries Mi6 Polished hubs, WTB I25 Black rims

Custom Wheels on WTB Rims, Built by Hand

Pick a WTB rim, choose your hub, spokes and color, and we lace and true the wheel ourselves, one at a time, in our Georgia shop.

Why build your wheel around a WTB rim:

  • Pick the rim, then your hub, spokes and color
  • Road, cross and gravel, e-bike, mountain, MTB single speed or fat and plus
  • Gallery builds on White Industries, DT and Chris King hubs
  • Laced and trued one wheel at a time in our Georgia shop
Read more

Build your custom WTB wheel for:

From our truing stand

WTB wheels we’ve built

Every one of these was laced and trued in our shop.

Custom wheel: White Industries Mi6 Polished hubs, WTB I25 Black rims, Sapim Leader Silver spokes
WTB I25 Black rimsWhite Industries Mi6 Polished hubs · Sapim Leader Silver spokes
Custom wheel: DT 350 Center Lock Disc Black hubs, WTB KOM Black rims, DT Competition Black spokes
WTB KOM Black rimsDT 350 Center Lock Disc Black hubs · DT Competition Black spokes
Custom wheel: DT 240 Centerlock Black hubs, WTB I19 Black rims, DT Competition Black spokes
WTB I19 Black rimsDT 240 Centerlock Black hubs · DT Competition Black spokes
Custom wheel: Chris King ISO Orange hubs, WTB KOM 29 Black rims, Sapim CX-Ray Black spokes
WTB KOM 29 Black rimsChris King ISO Orange hubs · Sapim CX-Ray Black spokes
Custom wheel: Hadley MTB Disc Red hubs, WTB I23 Black rims, DT Competition Black spokes
WTB I23 Black rimsHadley MTB Disc Red hubs · DT Competition Black spokes
Custom wheel: Hadley MTB Disc Silver hubs, WTB I25 Black rims, Sapim CX-Ray Black spokes
WTB I25 Black rimsHadley MTB Disc Silver hubs · Sapim CX-Ray Black spokes

Start with the rim

The WTB rims we build with

Each card opens the builder with that rim already chosen. Scroll for all 8.

See all WTB rims →

How it works

From parts bin to your doorstep

  1. Pick your parts1

    Pick your parts

    Choose a WTB rim, then the hub, spokes and nipples. The builder only offers parts that fit together.

  2. We measure and prep2

    We measure and prep

    Rim and hub are measured here: real ERD, real flange geometry. Spokes are cut to the length your build needs.

  3. Laced by hand3

    Laced by hand

    One builder laces your wheel on the stand. No machine builds, ever.

  4. Tensioned and trued4

    Tensioned and trued

    Brought up to even tension, stress-relieved, trued round and true, and checked again after it settles.

More about WTB custom wheels

Specs, pairings and FAQ

Custom hand built wheels with WTB rims

WTB has been designing rims and tires in Marin County, California since 1982, and its rim widths are chosen to suit its own tire casings.

We lace WTB rims to the hub of your choice and build the wheel by hand in our Georgia shop - tensioned evenly, trued flat and round, and stress-relieved before it ships. You pick the hub, spoke gauge and color, nipple material and lacing pattern; we make sure the combination is one that can actually be built.

Why WTB rims are different

  • Rims and tires designed together. WTB develops the two at the same time to optimize how they fit, aiming for easier mounting and removal and a more reliable tubeless seal. It also names rims by inner width, so an i30 is 30mm inside and tire fit is easy to work out.
  • Solid Strip in TCS 2.0. A strip sits in a recessed channel under the tubeless tape, which stops the tape sagging at the spoke holes. The tire then seals against a smooth, consistent surface.
  • 4D angled drilling. Each spoke hole is drilled at the angle that lines the nipple up with its hole in the hub. WTB says that eliminates binding and side loading and spreads the load, which extends the life of the wheel.
  • CVX spoke bed. On the rims with CVX in the name, WTB's patented shape thickens the spoke bed where it is needed and removes material where it is not. It also gives the nipple head more contact with the rim to reduce stress at the spoke hole.
  • I-Beam support. An I-shaped wall inside the rim cavity adds radial and lateral rigidity, and KOM Tough rims use two of them. HTZ rims pair the I-Beam with walls WTB says are 25 to 30 percent thicker than its standard rims, for the extra weight of e-bikes.
  • On-Ramp and Beadlock. On-Ramp is a steady slope from the rim valley up to the bead seat, which makes installing, inflating and removing a tire easier. Beadlock then fits the tire bead precisely to prevent slipping or air loss.

The WTB rims we build with

Every WTB rim we build with is aluminum. That is not the budget option so much as the practical one: an aluminum rim can be trued back from an impact that would write off a carbon rim, and it is far easier to justify on a bike that gets ridden in winter.

Internal width is the number that decides your tire. The WTB rims we carry sit mostly in the 24.5-40.0mm band, and that band is what determines the tire sizes that will take a sensible shape on the rim - too narrow and a big tire rolls on the sidewall, too wide and a small tire is left square and harsh. Tell the configurator what tires you run and it will steer you inside the right band.

What to pair with a WTB rim

A wheel is a system: the rim decides the tire and the braking, the hub decides the drivetrain and the axle fit, and the spokes have to suit both. Start from whichever end matters most to you and the configurator will keep the other end compatible.

Popular WTB rim and hub pairings

Hubs our customers build with each WTB rim, led by the pairings they choose most often in our build records since 2009. Every hub listed is in the builder today in a drilling and brake type that fits; tap a rim to start that build.

Every model of both brands that fits, on one page: WTB wheels with Hope hubs, WTB wheels with DT Swiss hubs, WTB wheels with Shimano hubs, WTB wheels with Bitex hubs, WTB wheels with Industry Nine hubs, WTB wheels with SON hubs, WTB wheels with Onyx hubs, WTB wheels with Chris King hubs, WTB wheels with White Industries hubs, WTB wheels with Paul hubs, WTB wheels with Velo Orange hubs, WTB wheels with Velocity hubs, WTB wheels with Boyd hubs, WTB wheels with Phil Wood hubs, WTB wheels with Wolf Tooth hubs

Popular hubs brands for these builds:

Want to check spoke lengths for a WTB rim before you order? Our free spoke length calculator has the measured dimensions for it.

WTB custom wheel questions

Can you build a wheel with a WTB rim I already own?

Yes. Choose the supply-your-own rim option in the configurator, ship it to us, and we will lace it into a new wheel with new spokes cut to the right length for that exact rim. You pay for the parts you need and the build labor.

What tire width suits a WTB rim?

The WTB rims we carry are mostly 24.5-40.0mm internal, which covers most modern tire choices for their intended use. Tell the configurator what you ride and it will keep you in a sensible tire-to-rim ratio rather than leaving you to work it out.

How many spokes should a WTB wheel have?

It depends on your weight, the terrain and the rim, not on the brand. The configurator recommends a count from your bike type and rider weight, and will not offer a count that cannot be laced to the parts you picked.

How long will my WTB wheel take?

Build time comes down to parts availability rather than bench time. Your estimated ship date is shown in the configurator before you check out, so you know the date before you pay.

Not sure what to pick? Email info@prowheelbuilder.com (fastest) or leave a voicemail on 470-253-0929 — you will be talking to the people who build the wheels.

Not sure which rim or hub?

Tell the Build Assistant how you ride and what you want to spend, and it ranks complete builds for you.

Open the Build Assistant →