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PWB Rims Custom Hand Built Wheels

The ProWheelBuilder workshop

Custom Wheels on PWB Rims, Built by Hand

Pick a PWB rim, choose your hub, spokes and color, and we lace and true the wheel ourselves, one at a time, in our Georgia shop.

Why build your wheel around a PWB rim:

  • Four carbon rims: Terra i22, Ventus 45C, Ventus 45CDW and Ventus 45CD
  • Build for road, time trial, gravel, touring and track or road single geared
  • Spokes cut to the length your build needs, from real measured ERD
  • Laced by hand, tensioned and trued in our Georgia shop
Read more

Build your custom PWB wheel for:

Road / Time Trial / Tri→Road / Cross / Gravel→Touring / Brevet→Track / Road Single Geared→

Start with the rim

The PWB rims we build with

Each card opens the builder with that rim already chosen. Scroll for all 4.

PWB Terra I22 Carbon Disc Brake RimTerra I22 Carbon Disc Brake RimBuild with this rim →PWB Ventus 45C Carbon Textured Brake Track RimVentus 45C Carbon Textured Brake Track RimBuild with this rim →PWB Ventus 45CDW Carbon Disc Brake RimVentus 45CDW Carbon Disc Brake RimBuild with this rim →PWB Ventus 45CD Carbon Disc Brake RimVentus 45CD Carbon Disc Brake RimBuild with this rim →

See all PWB rims →

How it works

From parts bin to your doorstep

  1. Pick your parts1

    Pick your parts

    Choose a PWB rim, then the hub, spokes and nipples. The builder only offers parts that fit together.

  2. We measure and prep2

    We measure and prep

    Rim and hub are measured here: real ERD, real flange geometry. Spokes are cut to the length your build needs.

  3. Laced by hand3

    Laced by hand

    One builder laces your wheel on the stand. No machine builds, ever.

  4. Tensioned and trued4

    Tensioned and trued

    Brought up to even tension, stress-relieved, trued round and true, and checked again after it settles.

More about PWB custom wheels

Specs, pairings and FAQ

Custom hand built wheels with PWB rims

PWB rims are our own house line, specified for the builds we do most and priced so the budget can go into the hub.

We lace PWB rims to the hub of your choice and build the wheel by hand in our Georgia shop - tensioned evenly, trued flat and round, and stress-relieved before it ships. You pick the hub, spoke gauge and color, nipple material and lacing pattern; we make sure the combination is one that can actually be built.

Why PWB rims are different

  • Chosen by the people who build with them. We do not manufacture these rims. We specify them, test them and put our name on them after building a lot of wheels of each type, and we build them into finished wheels here.
  • One 45mm road depth, three widths. Every Ventus is 45mm deep, the depth we picked to balance aero, weight and crosswind manners. The 45C is 17mm inside, the 45CD is 18mm for 25 to 32mm tires, and the 45CDW is 22mm for 28 to 35mm tires.
  • Shaped for the tire on it. The Ventus section is wide at the bead so a 28mm tire flows into the rim, and rounded so the airflow stays attached in a gust. That is what keeps the wheel calm in a crosswind.
  • A textured brake track on the 45C. Deep rim-brake carbon rims are getting rare, and the 45C is one of the few we still build. Its textured track gives real bite in the dry and the wet with the carbon-specific pads we supply with the wheel.
  • Terra i22 for gravel. A shallow 25mm section keeps the weight down and takes the sting out of washboard, and 22mm inside suits 35 to 45mm tires. The layup has extra material at the bead wall, where gravel rims take rock strikes, and at the spoke bed.
  • External nipples and J-bend spokes. All four rims use external nipples and standard J-bend spokes, so truing does not mean pulling the tire. The Ventus beads are hooked and tubeless-ready, and work with tubes, tubeless-ready tires and ordinary clinchers at normal pressures.

The PWB rims we build with

Every PWB rim we build with is carbon. That gets you a stiffer, lighter wheel, and it means the rim is a lifetime part rather than a consumable - provided the wheel is built to an even tension so no single spoke ever loads the rim bed on its own.

Internal width is the number that decides your tire. The PWB rims we carry sit mostly in the 17-22mm band, and that band is what determines the tire sizes that will take a sensible shape on the rim - too narrow and a big tire rolls on the sidewall, too wide and a small tire is left square and harsh. Tell the configurator what tires you run and it will steer you inside the right band.

What to pair with a PWB rim

A wheel is a system: the rim decides the tire and the braking, the hub decides the drivetrain and the axle fit, and the spokes have to suit both. Start from whichever end matters most to you and the configurator will keep the other end compatible.

Popular PWB rim and hub pairings

Hubs our customers build with each PWB rim, led by the pairings they choose most often in our build records since 2009. Every hub listed is in the builder today in a drilling and brake type that fits; tap a rim to start that build.

Every model of both brands that fits, on one page: PWB wheels with Industry Nine hubs, PWB wheels with Bitex hubs, PWB wheels with DT Swiss hubs, PWB wheels with White Industries hubs, PWB wheels with Onyx hubs, PWB wheels with Shimano hubs, PWB wheels with Hope hubs, PWB wheels with SON hubs, PWB wheels with Boyd hubs, PWB wheels with Chris King hubs, PWB wheels with Paul hubs, PWB wheels with Phil Wood hubs, PWB wheels with Velo Orange hubs, PWB wheels with Velocity hubs, PWB wheels with Wolf Tooth hubs

Popular hubs brands for these builds:

Want to check spoke lengths for a PWB rim before you order? Our free spoke length calculator has the measured dimensions for it.

PWB custom wheel questions

Can you build a wheel with a PWB rim I already own?

Yes. Choose the supply-your-own rim option in the configurator, ship it to us, and we will lace it into a new wheel with new spokes cut to the right length for that exact rim. You pay for the parts you need and the build labor.

What tire width suits a PWB rim?

The PWB rims we carry are mostly 17-22mm internal, which covers most modern tire choices for their intended use. Tell the configurator what you ride and it will keep you in a sensible tire-to-rim ratio rather than leaving you to work it out.

Is a carbon PWB rim worth it over aluminum?

It buys stiffness and lower rotating weight, and the rim itself should outlast several aluminum rims. The trade is repairability: an aluminum rim can often be trued back from an impact that would end a carbon rim. If the wheel is for winter training or loaded touring, that matters.

How many spokes should a PWB wheel have?

It depends on your weight, the terrain and the rim, not on the brand. The configurator recommends a count from your bike type and rider weight, and will not offer a count that cannot be laced to the parts you picked.

How long will my PWB wheel take?

Build time comes down to parts availability rather than bench time. Your estimated ship date is shown in the configurator before you check out, so you know the date before you pay.

Not sure what to pick? Email info@prowheelbuilder.com (fastest) or leave a voicemail on 470-253-0929 — you will be talking to the people who build the wheels.

Not sure which rim or hub?

Tell the Build Assistant how you ride and what you want to spend, and it ranks complete builds for you.

Open the Build Assistant →

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